360 Optimum Hair Shampoo: Cleanse, Stimulate & Support Growth
Give thinning hair the best possible foundation for healthy growth with 360 Optimum Hair Shampoo, our high-performance scalp-cleansing shampoo specifically developed for fine, thinning and shedding hair.
This advanced formula combines Capilia Longa™ plant stem cell technology with Caffeine, Biotin and targeted scalp-supporting ingredients to thoroughly cleanse the scalp, remove excess oil and build-up, and create an optimum environment for stronger, fuller and healthier-looking hair.
Unlike heavy shampoos that can leave fine hair feeling flat, 360 Optimum Hair Shampoo is designed to leave the scalp feeling fresh and the hair clean, lightweight and volumised.
Capilia Longa™ Plant Stem Cell Technology
At the heart of the 360 Optimum Hair range is Capilia Longa™, an innovative active derived from Curcuma longa (turmeric) plant stem cells and developed specifically for thinning hair.
Capilia Longa™ has been designed to support biological pathways associated with the natural hair-growth cycle, helping to reduce excessive shedding and support healthier-looking hair density.
Used consistently as part of the 360 Optimum Hair routine, it provides targeted support for those experiencing increased hair shedding, thinning or reduced density.
Caffeine – Targeted Support for the Hair Follicle
Caffeine is one of the most widely researched cosmetic ingredients for thinning hair and is an important part of our shampoo formulation.
Research has demonstrated that topically applied caffeine can penetrate the hair follicle, providing a targeted route into the scalp. Laboratory studies have also shown that caffeine can help counteract the growth-inhibitory effects of testosterone on human hair follicles.
This makes caffeine particularly suited to formulations designed to support follicular activity and healthy hair growth.
Biotin & Scalp-Supporting Ingredients
Healthy-looking hair begins with a healthy scalp. Our shampoo combines its hero actives with Biotin and carefully selected conditioning and scalp-supporting ingredients to cleanse effectively while helping to maintain the condition of both the scalp and hair.
Regular cleansing also helps remove sebum, styling-product residue and everyday build-up from around the scalp and follicles, providing a clean foundation for your daily hair-growth routine.
Effective Cleansing Without SLS or Silicones
360 Optimum Hair Shampoo is formulated without Sodium Lauryl Sulphate (SLS) or silicones, making it an excellent choice for regular cleansing of fine and thinning hair.
The lightweight formula cleanses without leaving behind a heavy silicone coating, helping hair retain natural movement, body and volume.
It is also mineral oil-free and colour-safe, making it suitable for long-term use as part of your everyday hair and scalp routine.
Designed for Fine, Thinning & Shedding Hair
360 Optimum Hair Shampoo is suitable for both men and women looking to improve their scalp and hair-care routine, particularly those experiencing thinning hair, excessive shedding or reduced hair density.
The formula helps to:
- Deeply cleanse the scalp and remove build-up
- Support the hair follicles and natural growth cycle
- Help reduce excessive shedding
- Support stronger, healthier-looking hair
- Maintain body and volume in fine hair
- Prepare the scalp for 360 Optimum Hair Follicle Treatment
How to Use
Apply to wet hair and massage thoroughly into the scalp and roots, working into a lather.
For maximum contact with the scalp, allow the shampoo to remain in place for approximately 2 minutes before rinsing thoroughly.
Follow with 360 Optimum Hair Conditioner through the lengths of the hair.
For the complete 360 Optimum Hair routine, use alongside 360 Optimum Hair Conditioner, Follicle Treatment and Capsules to provide targeted support for the hair and scalp both inside and out.
250ml | SLS-free | Silicone-free | Mineral oil-free | Colour-safe | Suitable for fine & thinning hair
Cleanse. Stimulate. Support growth. For stronger, fuller, healthier-looking hair.
Emma –
I have been using this shampoo for 6 years now as I originally used to buy it from my local hair loss clinic. This is the only shampoo I can use. So many others leave my scalp irritated, flakey, not feeling clean. I think all of those things made my hair thinning worse. It is the best sulphate free shampoo I have come across and my hair loss has stopped completely a long time ago. My hair is the longest it has ever been, and in such good condition.
MATT –
Best Hair Loss Shampoo out there. Just try it
JAMES Y –
My hair transplant surgeon recommended that I use this shampoo before and after surgery. I used it for 4 months before surgery and definitely noticed less shredding, and my scalp was much calmer. I then continued to use it 6 weeks after my hair transplant and have been really pleased with how my hair is looking. It isn’t the cheapest, but I just think why spend all that money on surgery and then not look after it properly afterwards. If you do some research on the ingredients in most shampoos you will soon understand why..
Mr A –
I love this whole products range, but also the advice. The owner has over 10 years of experience in the hair loss industry and I found her so helpful. I am planning to have a hair transplant in the future and she was able to advise on that as well. I can see why everyone raves about this shampoo as lots of other ones I have tried made my hair feel or smell horrible. but also I have definitely noticed less balding after I had been using them for a few months (which is how long she said it would take to start to see results) Just honest realistic advice which is hard to come by these days
BILLY –
Got chatting to 2 guys on my way home from hair transplant in Turkey who both as a coincidence have been using this shampoo so i took their advice and got one to start using from the second month when I got back. Really nice product, you can tell it is decent. and my hair has got thicker in other areas where I didnt have the surgery too which is a bonus. I have also added the capsules now